Hand-Knotted Heriz Serapi Medallion Multicolour Wool Area Rug 

This is what it looks like when a rug is made by the people who actually know how. The Hand-Knotted Heriz Serapi Medallion Multicolour Wool Area Rug is a tour de force of traditional weaving craft — its grand central medallion radiating outward in a jewel-toned palette of deep navy, crimson red, warm ivory, and rich blue accents, all drawn from natural vegetable dyes applied to 100% New Zealand wool. This is a rug built to command a room for generations — not a season.

Loom-Direct: You Are Buying From the Maker

Rich Class Decor is not a retailer sourcing rugs from a wholesaler. We are the manufacturer. Our artisans weave these rugs on their looms, and they travel directly to your door — with no brand premium, no warehouse markup, no middleman margin added to the price. Many premium rug retailers source their inventory from workshops like ours, then add their own retail layer on top. When you buy from Rich Class Decor, you are at the source. You are paying what this rug actually costs to make at world-class quality.

Craftsmanship & Materials

100% New Zealand Wool — The Maker's Choice

We use New Zealand wool because our artisans refuse to use anything inferior. Its extra-long staple fibres produce a pile with natural lustre that catches light across a room. Its lanolin content makes it naturally stain-resistant without chemical treatment. It is naturally hypoallergenic, durable beyond any synthetic alternative, and gets visibly softer with every year of use.

Natural Vegetable Dyes — The Colour of Centuries

The navy, crimson, ivory and blue tones come from natural vegetable dyes — the same method used in antique rugs that now sell at auction for tens of thousands of dollars. Natural dyes deepen and gain complexity over time. The subtle tonal variations (called abrash) are the fingerprint of authentic hand-dyeing.

The Heriz Serapi Medallion — Architecture for Your Floor

The Oushak medallion format is one of the most enduring design traditions in decorative arts history — originating in the weaving city of Ushak in western Anatolia, adorning palaces and embassies since the 15th century. The grand central medallion radiating into layered floral vine borders creates a natural focal point that organises any room it enters. This is not decor. It is architecture for your floor.

Product Specifications

• Construction: 100% hand-knotted — zero machine involvement
• Pile Material: 100% New Zealand wool (premium long-staple, naturally lustrous)
• Foundation: Cotton warp and weft
• Dye Type: Natural vegetable dyes — deepens and develops patina with age
• Design: Traditional Oushak central medallion with layered floral vine borders
• Colour Palette: Deep navy blue, crimson red, warm ivory, cobalt blue accents
• Size: 8×10 ft (approx. 244 cm × 305 cm) — ±1–2 inch variance normal
• Uniqueness: One-of-a-kind — no two rugs identical in colour depth or pattern
• Durability: 50–100+ years with proper care
• Source: Loom-direct from our own artisan workshop — no middlemen
• Ethics: No child labour · Fair-wage artisans · Safe working conditions
• Shipping: Free DHL Express on all US orders over $299

Where This Rug Works Best — Room Placement Guide

Formal Living Rooms — The Grand Statement

The medallion format with a navy-and-red palette was made for formal living rooms. In 8×10, the rug anchors a full sofa grouping with front legs on the rug. The multicolour palette draws from and complements almost any upholstery colour — teal, cream, gold, charcoal, and warm terracotta all work beautifully.

Dining Rooms — Traditional Elegance

A traditional medallion rug beneath a dining table is one of the most photographed interior design combinations. In 8×10, it seats 6–8 comfortably with chairs on the rug when pulled out. Works beautifully with dark wood, brass chandeliers, and upholstered dining chairs.

Master Bedrooms — Layered Luxury

Placed under the bed extending 2–3 feet on each side, the medallion pattern creates a visual bed crown effect that transforms the entire room. The plush New Zealand wool pile delivers genuine luxury underfoot every morning.

Entryways & Grand Hallways

A navy-and-red Oushak medallion in an entryway signals a house that takes design seriously. Rich colour, intricate pattern, and hand-knotted durability that handles heavy foot traffic without wear.

Ethical Production — Your Direct Line to the Artisan

When you buy this rug, you are not funding a brand. You are funding a craft. Our master weavers work in safe, fair-wage workshops. We have zero child labour and zero unsafe working conditions as non-negotiable commitments. The artisans who made this rug carry a weaving tradition that has existed for over five hundred years. Your purchase helps ensure it continues for five hundred more.

Care Instructions

• Vacuum weekly using a suction-only attachment — never a beater bar or rotating brush
• Blot spills immediately with a clean white cloth — warm water and mild dish soap for stubborn spots
• Rotate every 6 months to ensure even wear in high-traffic areas
• Use a quality rug pad — prevents slipping, cushions underfoot, extends rug life
• Professional cleaning recommended every 12–24 months
• Avoid prolonged direct sunlight

Frequently Asked Questions

What colours are in this rug exactly?

Deep navy blue as the dominant field, crimson/brick red in the medallion and borders, warm ivory in the fill areas, and cobalt blue accents in the floral details. Because natural vegetable dyes are used, the exact tonal balance varies slightly from piece to piece — which is why it is a one-of-a-kind.

What makes this different from rugs sold by Wayfair or similar brands?

Rich Class Decor is the manufacturer. Many premium rug brands source from artisan workshops like ours, then add a retail layer. When you buy from us, you are at the source — paying the true production price, not the brand-marked retail price. Our medallion designs are also traditional and one-of-a-kind, versus production-run modern Oushaks woven in consistent batches.

Is an Heriz Serapi medallion rug traditional or contemporary?

Both. The Oushak medallion originates in 15th-century Iran. However, the palette and scale work in both traditional spaces and in contemporary interiors where the rug is used deliberately as a statement against a minimal or neutral backdrop.

How long will this rug last?

50 to 100+ years with proper care. Hand-knotted rugs are structurally self-contained — the knots hold the pile without any latex glue backing (which is what causes hand-tufted rugs to deteriorate in 10–20 years). Antique Oushak rugs from the 1800s remain in use and are still appreciating in value.

Is this rug truly one-of-a-kind?

Yes. Hand-spun wool, natural dyes, and hand-knotted construction mean no two rugs are exactly alike. The design pattern repeats, but colour depth, abrash variations, and knot placement make each rug unique — fundamentally different from production-run rugs where dye batches are controlled for consistency.

Is this rug safe for kids and pets?

Yes. New Zealand wool's natural lanolin makes it stain-resistant without chemical treatment. It is naturally hypoallergenic and free of synthetic chemicals. Most everyday spills clean with warm water and mild dish soap.

How long does delivery take?

Free DHL Express on all US orders over $299. Delivery typically 5–10 business days. International shipping available — contact us for rates.

Spot clean with mild detergent. Vacuum regularly using low suction. Avoid bleach and harsh chemicals. Professional cleaning recommended.

Ships within 3–5 business days. Returns must be initiated with 7 days of delivery. Customer pays return shipping. See full shipping and return policies here.