{"product_id":"hand-knotted-heriz-serapi-medallion-rug","title":"Hand-Knotted Heriz Serapi Wool Rug | Multicolour Navy, Red \u0026 Blue | Rich Class Decor","description":"\u003ch1\u003eHand-Knotted Heriz Serapi Medallion Multicolour Wool Area Rug \u003c\/h1\u003e\n\u003cp\u003eThis is what it looks like when a rug is made by the people who actually know how. The \u003cstrong\u003eHand-Knotted Heriz Serapi Medallion Multicolour Wool Area Rug\u003c\/strong\u003e is a tour de force of traditional weaving craft — its grand central medallion radiating outward in a jewel-toned palette of deep navy, crimson red, warm ivory, and rich blue accents, all drawn from \u003cstrong\u003enatural vegetable dyes\u003c\/strong\u003e applied to \u003cstrong\u003e100% New Zealand wool\u003c\/strong\u003e. This is a rug built to command a room for generations — not a season.\u003c\/p\u003e\n\u003ch2\u003eLoom-Direct: You Are Buying From the Maker\u003c\/h2\u003e\n\u003cp\u003eRich Class Decor is not a retailer sourcing rugs from a wholesaler. We are the \u003cstrong\u003emanufacturer\u003c\/strong\u003e. Our artisans weave these rugs on their looms, and they travel directly to your door — with no brand premium, no warehouse markup, no middleman margin added to the price. Many premium rug retailers source their inventory from workshops like ours, then add their own retail layer on top. When you buy from Rich Class Decor, you are at the source. You are paying what this rug actually costs to make at world-class quality.\u003c\/p\u003e\n\u003ch2\u003eCraftsmanship \u0026amp; Materials\u003c\/h2\u003e\n\u003ch3\u003e100% New Zealand Wool — The Maker's Choice\u003c\/h3\u003e\n\u003cp\u003eWe use New Zealand wool because our artisans refuse to use anything inferior. Its extra-long staple fibres produce a pile with natural lustre that catches light across a room. Its lanolin content makes it \u003cstrong\u003enaturally stain-resistant\u003c\/strong\u003e without chemical treatment. It is naturally hypoallergenic, durable beyond any synthetic alternative, and gets visibly softer with every year of use.\u003c\/p\u003e\n\u003ch3\u003eNatural Vegetable Dyes — The Colour of Centuries\u003c\/h3\u003e\n\u003cp\u003eThe navy, crimson, ivory and blue tones come from \u003cstrong\u003enatural vegetable dyes\u003c\/strong\u003e — the same method used in antique rugs that now sell at auction for tens of thousands of dollars. Natural dyes deepen and gain complexity over time. The subtle tonal variations (called \u003cem\u003eabrash\u003c\/em\u003e) are the fingerprint of authentic hand-dyeing.\u003c\/p\u003e\n\u003ch3\u003eThe Heriz Serapi Medallion — Architecture for Your Floor\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eOushak medallion\u003c\/strong\u003e format is one of the most enduring design traditions in decorative arts history — originating in the weaving city of Ushak in western Anatolia, adorning palaces and embassies since the 15th century. The grand central medallion radiating into layered floral vine borders creates a natural focal point that organises any room it enters. This is not decor. It is architecture for your floor.\u003c\/p\u003e\n\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e 100% hand-knotted — zero machine involvement\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile Material:\u003c\/strong\u003e 100% New Zealand wool (premium long-staple, naturally lustrous)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Cotton warp and weft\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDye Type:\u003c\/strong\u003e Natural vegetable dyes — deepens and develops patina with age\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Traditional Oushak central medallion with layered floral vine borders\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Palette:\u003c\/strong\u003e Deep navy blue, crimson red, warm ivory, cobalt blue accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 8×10 ft (approx. 244 cm × 305 cm) — ±1–2 inch variance normal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniqueness:\u003c\/strong\u003e One-of-a-kind — no two rugs identical in colour depth or pattern\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurability:\u003c\/strong\u003e 50–100+ years with proper care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSource:\u003c\/strong\u003e Loom-direct from our own artisan workshop — no middlemen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthics:\u003c\/strong\u003e No child labour · Fair-wage artisans · Safe working conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShipping:\u003c\/strong\u003e Free DHL Express on all US orders over $299\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhere This Rug Works Best — Room Placement Guide\u003c\/h2\u003e\n\u003ch3\u003eFormal Living Rooms — The Grand Statement\u003c\/h3\u003e\n\u003cp\u003eThe medallion format with a navy-and-red palette was made for formal living rooms. In 8×10, the rug anchors a full sofa grouping with front legs on the rug. The multicolour palette draws from and complements almost any upholstery colour — teal, cream, gold, charcoal, and warm terracotta all work beautifully.\u003c\/p\u003e\n\u003ch3\u003eDining Rooms — Traditional Elegance\u003c\/h3\u003e\n\u003cp\u003eA traditional medallion rug beneath a dining table is one of the most photographed interior design combinations. In 8×10, it seats 6–8 comfortably with chairs on the rug when pulled out. Works beautifully with dark wood, brass chandeliers, and upholstered dining chairs.\u003c\/p\u003e\n\u003ch3\u003eMaster Bedrooms — Layered Luxury\u003c\/h3\u003e\n\u003cp\u003ePlaced under the bed extending 2–3 feet on each side, the medallion pattern creates a visual bed crown effect that transforms the entire room. The plush New Zealand wool pile delivers genuine luxury underfoot every morning.\u003c\/p\u003e\n\u003ch3\u003eEntryways \u0026amp; Grand Hallways\u003c\/h3\u003e\n\u003cp\u003eA navy-and-red Oushak medallion in an entryway signals a house that takes design seriously. Rich colour, intricate pattern, and hand-knotted durability that handles heavy foot traffic without wear.\u003c\/p\u003e\n\u003ch2\u003eEthical Production — Your Direct Line to the Artisan\u003c\/h2\u003e\n\u003cp\u003eWhen you buy this rug, you are not funding a brand. You are funding a craft. Our master weavers work in safe, fair-wage workshops. We have \u003cstrong\u003ezero child labour\u003c\/strong\u003e and \u003cstrong\u003ezero unsafe working conditions\u003c\/strong\u003e as non-negotiable commitments. The artisans who made this rug carry a weaving tradition that has existed for over five hundred years. Your purchase helps ensure it continues for five hundred more.\u003c\/p\u003e\n\u003ch2\u003eCare Instructions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eVacuum weekly using a \u003cstrong\u003esuction-only attachment\u003c\/strong\u003e — never a beater bar or rotating brush\u003c\/li\u003e\n\u003cli\u003eBlot spills immediately with a clean white cloth — warm water and mild dish soap for stubborn spots\u003c\/li\u003e\n\u003cli\u003eRotate every 6 months to ensure even wear in high-traffic areas\u003c\/li\u003e\n\u003cli\u003eUse a quality \u003cstrong\u003erug pad\u003c\/strong\u003e — prevents slipping, cushions underfoot, extends rug life\u003c\/li\u003e\n\u003cli\u003eProfessional cleaning recommended every 12–24 months\u003c\/li\u003e\n\u003cli\u003eAvoid prolonged direct sunlight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat colours are in this rug exactly?\u003c\/h3\u003e\n\u003cp\u003eDeep navy blue as the dominant field, crimson\/brick red in the medallion and borders, warm ivory in the fill areas, and cobalt blue accents in the floral details. Because natural vegetable dyes are used, the exact tonal balance varies slightly from piece to piece — which is why it is a one-of-a-kind.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this different from rugs sold by Wayfair or similar brands?\u003c\/h3\u003e\n\u003cp\u003eRich Class Decor is the manufacturer. Many premium rug brands source from artisan workshops like ours, then add a retail layer. When you buy from us, you are at the source — paying the true production price, not the brand-marked retail price. Our medallion designs are also traditional and one-of-a-kind, versus production-run modern Oushaks woven in consistent batches.\u003c\/p\u003e\n\u003ch3\u003eIs an Heriz Serapi medallion rug traditional or contemporary?\u003c\/h3\u003e\n\u003cp\u003eBoth. The Oushak medallion originates in 15th-century Iran. However, the palette and scale work in both traditional spaces and in contemporary interiors where the rug is used deliberately as a statement against a minimal or neutral backdrop.\u003c\/p\u003e\n\u003ch3\u003eHow long will this rug last?\u003c\/h3\u003e\n\u003cp\u003e50 to 100+ years with proper care. Hand-knotted rugs are structurally self-contained — the knots hold the pile without any latex glue backing (which is what causes hand-tufted rugs to deteriorate in 10–20 years). Antique Oushak rugs from the 1800s remain in use and are still appreciating in value.\u003c\/p\u003e\n\u003ch3\u003eIs this rug truly one-of-a-kind?\u003c\/h3\u003e\n\u003cp\u003eYes. Hand-spun wool, natural dyes, and hand-knotted construction mean no two rugs are exactly alike. The design pattern repeats, but colour depth, abrash variations, and knot placement make each rug unique — fundamentally different from production-run rugs where dye batches are controlled for consistency.\u003c\/p\u003e\n\u003ch3\u003eIs this rug safe for kids and pets?\u003c\/h3\u003e\n\u003cp\u003eYes. New Zealand wool's natural lanolin makes it stain-resistant without chemical treatment. It is naturally hypoallergenic and free of synthetic chemicals. Most everyday spills clean with warm water and mild dish soap.\u003c\/p\u003e\n\u003ch3\u003eHow long does delivery take?\u003c\/h3\u003e\n\u003cp\u003eFree DHL Express on all US orders over $299. Delivery typically 5–10 business days. International shipping available — contact us for rates.\u003c\/p\u003e","brand":"Rich Class Decor","offers":[{"title":"8x10","offer_id":45009295015989,"sku":null,"price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1495\/4292\/files\/persian-hand-knotted-wool-rug-blue-black-red-multicolor.jpg?v=1773135839","url":"https:\/\/richclassdecor.com\/products\/hand-knotted-heriz-serapi-medallion-rug","provider":"Rich Class Decor","version":"1.0","type":"link"}